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Sarasota Marketing
941-342-6410
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Graphic Design is more than just creating an image on paper. It must work with your marketing and business 'style' to capture an audience an create a full picture on what message you want to relay to your potential client.  It's hard to make an impact with just one mailing a year. Ongoing campaigns done frequently are crucial to creating familiarity and branding your business. By doing at least 3 to 4 mailings a year, you have the opportunity to create a consistent marketing message by building awareness of who you are and what you do. Frequent mailings of postcards are by far the most effective and affordable way to generate recognition.
 
Understanding the need to match a message with graphic elements that hit the mark with the target audience gives us a winning edge.

Shoot the Moon Marketing & Design offers in house graphic services that include creative services, outdoor creative, identity packages, print ads, annual reports, brochures, direct mail and product packaging, web banner creation, mobile media, landing page development unconventional cost effective mailers, drip mailers and more
E-Cards & Print Postcards

Print Ads, Flyers, Brochures

E-zines & Newsetters
   

What are E-cards?
E-cards are a perfect way to market a new product or special without having to invest in print advertising and postage.  With more and more people using the internet and email for the majority of their communication and business applications, advertising in electronic form brings your information right to their desktop or phone.  By using both the E-card approach along with a print Postcard, your name is in front of your audience in both forms, it doubles your visibility and promotes more recognition.

Why Use Postcards For Direct Mail?
Direct Mail with postcards is powerful, affordable and flexible. It allows you to inexpensively target exactly who you
want to reach, and can be easily adjusted for new product developments or market trends. Postcards catch your
customer's attention the moment they open their mailbox, increasing your chances of getting noticed.

What's So Great About Direct Mail?
 On average, every dollar spent on direct mail advertising brings in $10 in sales
►Over 50% of recipients of direct mail read it immediately
►Over half of the U.S. population placed an order by mail for a product or service.
►Over $250 billion in sales are directly attributed to direct mail each year.
►By using direct mail, businesses are expecting sales to increase more than 7% between now and 2013
   
The staff at STM has been designing promotional materials for over ten years. Our designs are geared toward getting your company noticed by your target market. By listening to, and working closely with our customers we are able to create designs, which reach your prospects and cause them to act on the information provided.

Post Cards/ Brochures

Top 10 Uses
1. Direct Mail
2. Website Promotion
3. Pre-Mailer/Follow-Up Cards
4. Tradeshow/Event Promotion
5. Hand-Outs
6. Self Promotion
7. Portfolio Samples
8. Thank You Notes
9. Greeting Cards
10. Invitations/Announcements

 

 
   
Publish an E-Mail Newsletter
While it's a big commitment in time, publishing a monthly or bi-monthly e-mail newsletter ("ezine") is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect e-mail addresses from those who visit your site but aren't yet ready to make a purchase. Ask for e-mail address and their first name so you can personalize the newsletter.

Send Offers to Your Visitors and Customers. Your own list of customers and site visitors who have given you permission to contact them will be your most productive list. Send offers, coupon specials, product updates, etc. Personalizing the subject line and the message will increase the results.

Rent targeted e-mail lists. We abhor "spam," bulk untargeted, unsolicited e-mail, and you'll pay a very stiff price in a ruined reputation and cancelled services if you yield to temptation here. But the direct marketing industry has developed targeted e-mail lists you can rent consisting of people who have agreed to receive commercial e-mail messages. These cost $100 to $300 per thousand, 10¢ to 30¢ per name. Do a smaller test first to determine the quality of the list.

Shoot the Moon Marketing & Design - 4411 Bee Ridge Road, St. 603 - Sarasota FL 3433   (941)342-6410   info@stmdesign.net